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Images

• Add alternative text to any images. Alt Text can be added through every social media platform.
• Images with Text Embedded: Best practice is to NOT have text embedded on an image. It can be difficult for reading because text can get too small, limiting accessibility tool functionality and decreasing a positive user experience. If your graphic resources are limited to photography with embedded text, you should put as much information in the alt text as possible.

Video

• Add closed captioning to all videos! Be mindful about editing automatically generated captions and edit when necessary. 
• Include open captioning over videos used on platforms such as Instagram stories and TikTok. TikTok and Instagram recently launched a closed captioning feature that requires some editing. 
• Avoid flashing or strobe lights in videos. Place a trigger warning in your caption if these types of images or edits can not be avoided.  

Hashtags

• Keep hashtags accessible with Camel Case or Camel Backing! Screen readers can read easier when each word is capitalized. Example: #NorseUpPlace 
• Place hashtags at the end of the post if possible.

Emojis

• Emojis are great for expression, but use them in moderation. Screen readers read out a description/definition of each emoji. How Emojis are read on Screen Readers. Example: Welcome Back Norse Nation! 💛🖤 (“Yellow Heart, Black Heart”).
• Try to place emojis at the end of your caption. 
• Do not put a call to action after an emoji, placed within a message or the same emoji repetitively. 
• Review what emoji means before you use it. Find the definitions on Emojipedia: .

Resources

Each platform has its own Accessibility Features, please see the links below to review each platforms features:

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• Youtube.

To learn more on 51�������� Accessibility requirements visit: /accessibility.html.